Mobile technology has changed the way we live. Our smartphones are 24/7 within an arm’s reach and so they dictate our daily habits. No wonder, mobile commerce shopping app trends are evolving. Mobile devices like smartphones and tablets offer consumers and brands the convenience of buying and selling things at the click of a button. Research confirms that in the last six months 79% of smartphone users placed an order online using their mobile device proving MCommerce market is skyrocketing. Let’s eye on mobile commerce stats that your eCommerce business needs to be aware of. In 2022, smartphone retail eCommerce sales which were $148 billion in 2018, are expected to pass $432 billion. In 2021, the number of global smartphone users reached 1 billion, among which 5.3 billion were mobile internet subscribers. The USA, India, and China are the top countries with the most smartphone users. As per Mordor Intelligence, the mobile payments market is set to grow at a CAGR of 24.5% from 2021 to 2026. 10 effective Mcommerce trends to engage your online customer using mobiles Augmented reality /Virtual reality Augmented reality is an ideal way of using technology to help online shoppers virtually ‘try on’ or experience the products that they are interested to buy. AR affect your browsing experience completely and so many companies like IKEA, Gucci, and others today largely use the AR technology to provide entertainment and inspiration. Virtual reality raises the customer shopping experience and helps unite the physical retail items with the virtual world, creating an integrated online/offline shopping experience. One-click ordering 18% of all cart abandonments are a result of a complicated checkout process. Repetitively entering the same information on every purchase may impact purchase decisions, cart abandonment rates, and thus, hamper conversions. A mobile commerce app offers customers the convenience of hassle-free shopping by completing the buying cycle with just one click. This is a win-win scenario for both parties. This feature has proved to be a game-changer for the eCommerce giant Amazon. Optimising websites for mobile Mobiles can face issues with small screens. Brands can maximise their sales success rates by incorporating a well-designed UI to enable frictionless search and navigation on both their website and their MCommerce app. Displaying filtered results fast ensures a great user experience (UX), it analyse the key performance indexes delivering higher conversions and more repeat customers. Shopping via web apps Progressive web apps (PWAs) are a technology that allows users to access a website on their smartphone and use it as an app. PWAs provide users with instant updates, push notifications, offline access, and short loading times. PWAs are similar to native apps, but they take up less space on mobile devices. Integrating PWAs can help brands reach customers faster and easily understand how visitors interact, with the convenience of mobile-optimised websites. Smart personalisation Research shows 80% of customers prefer buying from an online store providing customised experiences. Carefully planned personalised strategies and marketing campaigns helps retain customers and can drive customer satisfaction to higher levels. Voice shopping With help of smart speakers and voice assistants such as Google’s Siri and Amazon’s Alexa, voice shopping is gaining momentum. This year it is estimated to grow up to $40 billion . Voice search is extensively used to research products, place orders, and track delivery, contact customer support, review, and reorder items. 27% of voice searches happen on mobile devices as per a report. Crypto payments The cryptocurrency market is expected to reach $1.40 billion in 2024. It is forecast to grow at a CAGR of 6.18% from 2019 to 2024. Crypto boosts portability and QR code compatibility, which makes instant digital payments hassle-free and highly secured. Crypto payments provide brands with a secure and customised wallet to accept multiple currencies globally and conveniently on mobile retail apps. Consumers are using mobile wallets like Apple Pay or Android Pay that are quick, safe, and secure when shopping from a mobile retail app. Social commerce Statistics show that in 2022, more than half of the world (58.4%) uses social media – that’s approx. 4.62 billion people. Earlier, brands used social media to generate brand awareness and drive leads but now brands also sell directly through social media which is called social commerce. Social commerce has bloomed, thanks to the popularity of platforms like Facebook, Instagram and TikTok. A recent study showed that brands using Instagram shopping have benefited from a 1,416% traffic boost and gained a 20% increase in revenue. 9. Mobile Chatbots Chatbots is one of the best ways to provide customer service, and it’s increasing in popularity. 54% of people say they would always choose a chatbot over a human rep to save time. 10. Omnichannel Mobile Shoppers Omnichannel retail is the practice of selling products through multiple channels like eCommerce website, mobile app, and physical stores. 73% of consumers shop using multiple channels. eCommerce store owners must know that buyers are obtaining information from a wide range of different sources before they buy. Hence, they must offer omnichannel experience which ensure basic functionalities and security features to their customers and held them wherever they are. Key takeaways Mobile commerce is booming. And so mobile trends will continue to play a significant role in the eCommerce industry in future. The best way to keep up with the mobile trends is by building a mobile app for your eCommerce website. Follow the tips and best practices mentioned above to dominate the growth of MCommerce in 2022. Mcommerce is the most convenient and efficient shopping process for customers who prefer to shop online, from wherever they are, just by tapping their mobile device screen. Implement a well-structured mobile commerce strategy to offer the best user experience and encourage customer loyalty and improve your ROI drastically. References O’Connor, F. (2022, March 31). 8 mobile commerce trends that will dominate through 2022 and beyond. eDesk. Retrieved August 25, 2022, from https://www.edesk.com/blog/mobile-commerce-trends/ Ian Blair Ian is the CEO and Co-Founder of BuildFire. He’s a visionary leader and tech-driven strategist running a team and platform that powers 10. (2022, May 19). 10 Mobile Commerce Trends that will dominate 2022 – BuildFire Tech talks. BuildFire. Retrieved August 25, 2022, from https://buildfire.com/mobile-commerce-trends/ Pham, K. (2022, March 14). Top 7 mobile commerce trends of 2022. World’s #1 POS for Magento. Retrieved August 25, 2022, from https://www.magestore.com/blog/mobile-commerce-trends/
