eCommerce Replatforming is the migration of your current eCommerce website and other eCommerce assets from the current CMS that has several existing drawbacks or low points to a new one. Although it may be a painful and expensive task, replatforming is often quite unavoidable. Does your current software constantly need maintenance and virus fixes? Are your employees uncomfortable and hesitant even at a slight system update? Are your consumers complaining and unhappy with poor online store service? Does your eCommerce lack essential features like omnichannel support and easy incorporation of third-party systems? If the answers are yes and your current software provider does not help you with adequate upgrading options, replatforming is possibly the best option. Are you considering eCommerce Replatforming? To improve the long-term prospects of the eCommerce business, Replatforming is required but only with complete research, advance preparation, and pre-planning and discussions with all the stockholders as well as associates. 247Commerce is here to support you with replatforming and data migration and ensure smooth implementation. What are the Signs & Symptoms to depict the need for replatforming? 1. Customer review Probably it’s the most obvious sign that the current CMS system is inadequate and needs to be changed. If customers are experiencing difficulty in availing the necessary information or completing an online purchase, or spikes in page bounce charges, unanswered onsite search queries, and slower page loading; then replatforming must be considered. 2. IT Side Old and outdated CMS systems, increasing time in system maintenance, lack of integration features, widespread errors, plug-in failures, and time-consuming prolonged patches, are signs of to shift to a new platform. 3. Growing Financial costs Growing costs of the software platform, additional costs of system maintenance, error-fixing, and inefficient systems having an indirect impact on a company’s monetary part, act as a reason to replatform to a modernised eCommerce platform. 4. Marketing Aspect When your marketing unit is struggling with basic vital tasks like site upgrading, content publishing, social media incorporation, and personalisation of services, you must consider migrating to a more efficient and advanced platform. 5. Managing additional SKUs As your inventory is growing, you will need to include many more SKUs, you may require an advanced platform to handle them all. Why is eCommerce Replatforming a challenge? Even when the incentive to switch eCommerce platforms is strong, it can be a major undertaking as in reality, most organisations shy away from the outlook of shifting their entire eCommerce setup to a new, unfamiliar advanced platform. 1. Transforming and data transfer: Moving SKUs, product images, and other business data from one platform to another can be time-consuming. Some third parties have developed tools to ease this process of exporting but the results are never perfect and involve some human checkups. 2. Time-Consuming The entire process of data transferring and migration may take 3-6 months to complete for which you need to set aside time and energy for this move. 3. Reinstallation of add-ons and new integrations Reinstalling add-ons and other important integrations can be time-consuming tasks for the team. 4. Visitors facing issues with updates Replatforming generally involves re-launching your brand, website redesigning, and change in product descriptions, which adds considerable time and effort to the entire process and affects visitor traffic, SEO positioning, and sales. 7 Important Strategies for Successful eCommerce Replatforming Though replatforming is a hard challenge, if tackled strategically, it can help your business grow and achieve your goals, even in the midst of conversion. I. Discuss with your Team Firstly, do internal research to find out if replatforming is the need of the hour. Conduct an audit, check with team members and take a deep review of your systems and processes before you choose replatforming. II. Deeply study the New Platform Once you’ve decided to shift to a new platform, totally understand the business model of the new platform and how it will drive your business. III. Pre-plan the entire process Since you’ll still be running your current eCommerce store, while the replatforming process is going on, do plan ahead for any potential hurdles. Allow at least 3-6 months for the transition and plan it during the off-season in your business. IV. Estimate Your Integration Needs Evaluate all the system integrations such as ERP, financials, payment, and other sales platforms. Then, finalise the platform that can deliver them and understand how it works, and how long the integration will take. V. Decide on a Scalable Solution Deeply study your business’s growth to date and figure out your short-term and long-term goals. Then, select a platform that will be worth it on a long-term basis. VI. Seek Collective Support Don’t attempt the migration journey alone as it is time-consuming, stressful, and painstaking. Make sure you have full support from your platform vendor and internal staff throughout the transition. VII. Calculate Budget Finalise an eCommerce solution that fits your current budget, needs, and goals, and do not jump to conclusions blindly. Conclusions and the key takeaways. Replatforming is the process of drifting to a new eCommerce platform It’s most complex, time-consuming, and requires adequate investment Deeply study your goals & objectives before replatforming Consider the 247Commerce platform for replatforming for the numerous benefits it offers. References: Cohen, J. (2022, February 18). 6 strategies for a successful eCommerce replatforming. X. Retrieved October 14, 2022, from https://www.x-cart.com/blog/ecommerce-replatforming A guide to replatforming – benefits and risks of e-commerce migration. Digital Experience Software Tailored to Your Needs. (2022, August 19). Retrieved October 14, 2022, from https://www.liferay.com/blog/current-experiences/a-guide-to-replatforming-benefits-and-risks-of-e-commerce-migration GET IN TOUCH: Name * Company * Phone Email * Subject Message *
